The Motley Fool Momentum Factor ETF: Your newest research-based index fund.
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Don't Get FOMO About Missing Stock Trends. Get MFMO for Longer-Lasting Momentum Potential

Anyone with a birth year starting with the number 19 can tell you how impossible it is to keep up with new trends. 

One day you’re trying to understand why kids are saying “rizz,” the next you’re googling “What’s the significance of the number 67?” (We searched it ourselves and ended up with way more questions than answers). 

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The luxury of being an adult is that you don’t have to speak in meme-talk to be understood. You know that trends come and go like the weather. 

 

At the same time, there’s an opportunist inside each of us that would hate to miss out on the “next big thing,” especially if you believe that the next big thing has the potential to make your portfolio a lot of money.

 

One easy way to keep up with trending stock opportunities is to invest in a momentum fund. Here’s the problem:

Many momentum strategies suffer from high turnover and crash risk because they don’t pay attention to quality or longer-lasting signals. 

That’s why we decided to build a new kind of momentum ETF—one that filters out the noise and strives to minimize volatility, using a uniquely “Foolish” multi-factor approach.

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INTRODUCING

MFMO The Motley Fool Momentum Factor ETF
EXPLORE MFMO

We define momentum as the tendency of winners to potentially keep winning. It’s not about chasing one trend today just to chase a new one tomorrow. Instead, MFMO aims to harness and sustain momentum through a composite scoring system: relative strength (traditional trend measures), factor momentum (modeled and filtered signals), and adjusted price-to-low (risk-on metric). 

 

And, because of the nature of The Motley Fool, LLC’s stock-picking criteria, MFMO tilts toward growth and quality in a way we think typical momentum funds don’t.

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IF…

you want a strategy that adapts to the market in real time…

 

AND…

you want to rotate more nimbly into rising companies…

 

BUT…

you aren’t a typical trend-chaser…

 

THEN…

Get MFMO, the passive momentum ETF that’s backed by active fundamental analysis.

HOW TO BUY MFMO

The “Foolish” difference:

Every company in MFMO is either a current active recommendation of The Motley Fool, LLC, or is among the 150 top-ranked companies in the The Motley Fool, LLC, analyst database, Fool Intel. So you can rest assured that your passive momentum ETF is backed by active professional research and analysis. Learn more about MFMO today.

GET TO KNOW MFMO
Motley Fool Asset Management

Motley Fool Asset Management's ETFs are each a series of The RBB Fund, Inc. (the "Company") and are distributed by Quasar Distributors, LLC.

 

The investment advisor for each fund is Motley Fool Asset Management, LLC ("MFAM"). MFAM is a wholly owned subsidiary of Motley Fool Investment Management, LLC, whose parent company, The Motley Fool Holdings, Inc., which is a multimedia financial-services holding company. MFAM, an affiliate of The Motley Fool, LLC ("TMF"), is a separate legal entity. No TMF analyst is involved in the investment decision-making or daily operations of MFAM. With respect to its actively-managed funds, MFAM does not attempt to track any TMF services and, as such, those funds may diverge completely from TMF's services.

 

All investing involves risk. Principal loss is possible. The Motley Fool Momentum Factor ETF (the “Fund”) is passively managed and invests in particular market capitalizations or qualification distinct to the Fund, including large-cap, mid-cap and small-cap stocks, thus the Fund's performance will be especially sensitive to market conditions that particularly affect the Fund’s particular market. The Fund is non-diversified, which means its NAV, market price and total returns may fluctuate or fall more than a diversified fund. Gains or losses on a single stock may have a greater impact on the Fund. For these and other reasons, there is no guarantee that the Funds will achieve its particular, stated objective.

 

The Momentum Index is a proprietary, rules-based index established by Motley Fool Investment Analytics, LLC in 2025 to track the performance of United States company stocks, which were recommended by TMF analysts and newsletters based on specific factors and that also meet certain liquidity requirements.

 

You cannot invest directly in an index. A fund may differ significantly from the securities included in the index. Please visit the Fund's webpage on www.fooletfs.com for more information about the Fund's index methodology.

 

Motley Fool Investment Analytics, LLC ("MFIA") constructs, publishes, and licenses indices and does not offer or provide investment advice or offer or sell any securities, commodities or derivative instruments or products, and nothing in this index methodology document should be taken as constituting financial or investment advice. MFIA is not registered with the SEC and is not permitted to provide investment advice. MFIA does not make any representation regarding the advisability of investing in any security or instrument. Inclusion of a security in an index is not a recommendation to buy, sell or hold that security.

 

The Fund is a recently organized, non-diversified management investment company with limited operating history. In addition, there can be no assurance that the Fund will grow to, or maintain, an economically viable size, in which case the Board of Directors of the Company may determine to liquidate the Fund.


Please consider the charges, risks, expenses, and investment objectives carefully before you invest. Please see the prospectus for the Motley Fool Innovative Factor ETF containing this and other information. Read it carefully before you invest or send money. Visit www.fooletfs.com (the “Site”) to read the prospectus.


NON-U.S. RESIDENTS AND APPLICABLE LAW. The Site is hosted in the United States of America. MFAM and their representatives may transact business only in states where they are registered, excluded, or exempted from state registration requirements. MFAM makes no representations or warranties that the pages or other materials on the Site are appropriate for use outside the United States. If you choose to access the Site from a location outside the United States, you do so at your own risk and are responsible for complying with all applicable local laws. No investment product or service referred to on this site is intended to be made available in any country or other jurisdiction where such availability (or offer or sale of such product or service) would violate applicable laws or regulations. The Site will not be considered a solicitation for or offering of any investment product or service to any person in any jurisdiction where such solicitation or offering would be illegal.

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